Ten K Creative is an experiential agency that builds brand moments people remember. For Billboard Canada and NXNE's Daniel Caesar showcase, they brought in Wasabi Media to help Adidas take over Mod Club for the night, on behalf of Adidas Originals.

For one sold-out show, Adidas needed Mod Club to feel like a full Originals takeover — outside at the barriers, through security, past the bar, and right up to the stage — without slowing down entry or clashing with the venue's existing look. With NXNE running dozens of shows across the city that same week, the branding had to be unmistakable and ready fast.

Wasabi Media produced and printed a complete branding system that carried Adidas Originals' "The Original" concept through every point of the guest journey, from the street outside to the stage backdrop, in step with Billboard Canada and NXNE's own event branding.

We printed and installed exterior crowd control barrier wraps, security checkpoint graphics, entrance and directional signage, the "The Original" stage banner, an Adidas trefoil bar wrap, and a branded photo wall built around Originals campaign imagery. The result: a fully branded Adidas takeover of Mod Club for Daniel Caesar's sold-out NXNE30 show.